Apple says it is planning to rev up the software active its coveted gadgets, training its architect on the China bazaar -- and casting Google Maps abreast in the process.Apple acclimated its Common Developers Conference (WWDC) in San francisco Monday to appearance off upgrades to the software active iPhones, iPads, and iPod Touch accessories including its own Siri-infused mapping technology and appearance tailored for Chinese users.
The hundreds of improvements in the iOS 6 adaptable operating arrangement due out afore the end of the year appear as Apple seeks to outdistance rivals powered by Google's Android software.
Apple arch Tim Cook kicked off the California company's anniversary WWDC by assuming off new capabilities congenital into software for its hot-selling accessories and slimmer, added able MacBook laptop computers.
Apple booted Google Maps from iOS 6, aperture up addition foreground in the war with the maker of the Android operating system.
Apple's new operating arrangement for the iPhone and iPad includes "an absolute new mapping band-aid from the arena up, and it is beautiful," Apple's Scott Forstall told the standing-room alone army in San Francisco.
"We are accomplishing all the cartography ourselves. We are accoutrement the world."
Apple has "ingested hundreds of millions of business listings about the world," he added, and has chip with the customer analysis account Yelp for reviews and ratings.
Although Maps does little to accomplish revenues directly, it generally links to searches for articles and casework such as restaurants or businesses.
"You can now do bounded seek even in China," said Forstall, who added that an arrangement of new iOS 6 appearance was tailored for that country.
Analysts say the Apple maps affairs could over time move iPhone and iPad users abroad from Google seek and abate revenues for the seek giant.
"Make no mistake, with maps and some broadcast Siri features, Apple is now in the seek business," said analyst Greg Sterling on the technology blog Seek Engine Land.
Google endure anniversary beefed up its maps program, which had been pre-installed on Apple devices.
Apple said that iOS 6 will aswell cover a better-educated Siri claimed assistant, which performs abounding of the seek functions of Google.
"Siri has been out alone eight months," Forstall said.
"In these eight months Siri has been belief up and acquirements a lot more."
Siri, which fabricated its admission with the absolution of the iPhone 4S, will be continued to contempo bearing iPad book computers, according to Forstall.
Another advance to the iOS will be to absorb Facebook in the operating system.
"We accept been alive actual carefully with Facebook to actualize the best Facebook acquaintance anytime on a adaptable device," Forstall said.
Apple aswell pulled aback the blind on slimmer, added able Macintosh laptops.
The move keeps Apple, which has been assertive the bazaar for book computers like the iPad, in the bold adjoin a new band of slimmer laptops application Microsoft Windows or the Google Chrome operating system.
"Today we've adapted the absolute MacBook band with faster processors, graphics, memory, beam accumulator and USB 3 connectivity," said Philip Schiller, Apple's chief carnality admiral of common marketing.
The MacBook Air is as attenuate as 0.68 inches (1.7 centimeters) and weighs as little as 2.38 pounds (1.08 kilos). Its amount starts at $999.
Improved models will see a addition in acceleration and anamnesis and amount $100 beneath than antecedent versions.
The high-performance MacBook Pro will cover the "Retina" affectation acclimated on the new iPads, giving an added top resolution screen.
"With a attractive Retina display, all beam architectonics and a radically attenuate and ablaze design, the new MacBook Pro is the a lot of avant-garde Mac we accept anytime built," Cook said.
Prices alpha at $1,399.
The new MacBook Pro is "a announcement of a machine," according to Gartner analyst Van Baker.
"Apple is accomplishing some amazing things with the anthology anatomy factor," Baker said. "It is a abashment to see Apple is the alone anthology architect accomplishing addition as against to active costs down."
Improvements to the software powering Macintosh computers included dictation technology so that "wherever you can blazon you can now talk," according to Apple chief carnality admiral of software Craig Federighi.
Apple was aswell "really convalescent our Chinese ascribe method" with a bigger dictionary, appropriate fonts for characters, and abutment for seek engine Baidu and added above Internet casework in that country, Federighi said.
"Get your apps accessible for China," he told developers.
The new Mac operating system, alleged Mountain Lion, will be in new machines and accessible as an advancement next ages for a amount of $20.
Equity Research managing administrator Trip Chowdhry summed up the Apple announcements as "nice refresh, but no breakthroughs."
"I'm absolutely impressed, mostly on the software ancillary of things," said absolute software developer Carlos Oliva, who catholic from his hometown on the Chilean bank to appear WWDC. Read More
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